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NEW YORK — Josie Natori has a brand new gig: HSN.
This story first appeared in the October 14, 2013 issue of WWD. Subscribe Today.
The designer and chief executive officer of Natori Co. will host three shopping sessions on HSN on Oct. 29 to launch an exclusive collection of ready-to-wear, loungewear, and sleepwear bearing the N Natori label.
“I’m especially eager to talk directly to consumers across the country. I will appear with an average-size model and a plus-size model,” said Natori. “This will be very exciting for me and the N Natori brand, which was created three years ago. It makes sense for the brand, which has developed into a full collection of products including home accessories and toiletries.”
Natori described the N Natori brand for HSN as a “diffusion line that mirrors the DNA of the core Natori brand.
“I want to offer a wardrobe, a whole look to women, and the brand will reach a broader consumer base on HSN,” she said, adding the collection is centered around the company’s East-West design aesthetic.
The N Natori rtw collection will include an assortment of figure-flattering dresses, V- neck caftans and kimono-sleeve tops in contemporary graphics as well as signature Asian-inspired prints in bold colors. Also in the mix are what she called “basic essentials” such as black ponte wide-leg pants, pencil skirts and hammered polyester charmeuse tops in rich holiday hues of indigo, berry and purple.
The loungewear will offer pieces such as classic long gowns and robes, and geometric-printed tunics as well as separate pants and tops in “fun and spirited holiday colors.”
Suggested retail will be $88 to $130 for rtw, while loungewear and sleepwear will sell fro between $48 and $78. Sizes will be XS to 3X. A line of bras and undies by N Natori will be sold on HSN.com.
A sales projection was not available, but Natori noted, “thousands of units” have been purchased by HSN.
“I’m already scheduled to return in March….HSN has already bought units for spring 2014….And my son Kenneth [the company’s vice president of e-commerce, finance, licensing and marketing] will also be hosting the show,” she said.