Nautica is entering Eastern Europe.
The division of VF Corp. on Thursday signed a licensing agreement with Eren Retail for the distribution of its men’s and women’s sportswear in Russia, Turkey, Ukraine, the Baltic States and the Turk Republics. The merchandise will launch for spring.
In Turkey, the collection will initially be sold at freestanding Nautica stores it will be opening in Istanbul and Ankara. The brand will be introduced in Russia in Nautica stores in Moscow and Saint Petersburg this month and in stores in the Ukraine at the end of the month. Future plans include a Nautica store in Kazakhstan in the fall, followed by scheduled launches in the Baltic States and the Turk Republics early next year.
“We are excited to introduce the Nautica brand in these important markets as we continue to execute our global expansion plan,” said Maria Vicari, president of global licensing for Nautica. “Eren Retail has proven expertise in the operation of global lifestyle brands in these markets, and we look forward to working closely with them as we expand and grow in these key emerging markets.”