New Lines at Atlanta Apparel Market

A host of lines are making their debut at the Atlanta Apparel Market.

The following resources are making their debut at the Atlanta Apparel Market.

This story first appeared in the January 22, 2009 issue of WWD.  Subscribe Today.

Shae: Flirty, contemporary knit dresses, cardigans, tanks and jackets focusing on color and details like folds and pockets. For spring, cashmere and soft cotton take precedent.
Wholesale prices: $36 to $64.
Location: Therapy with Lisa Adams, 11-S-119.

Bara Luxe: High-end bridal in plus sizes featuring sophisticated silhouettes and silk fabrics.
Wholesale prices: $750 to $1,500.
Location: Michelle Harrison & Associates Inc., 9-N-101.

Velvet Heart: Sexy, contemporary denim bottoms, tops and dresses in lightweight fabrics. Key styles include destroyed denim, boyfriend looks and rompers.
Wholesale prices: $26 to $44.
Location: David Byrne Showroom, 9-E-111.

Beija-Flor: Form-fitting Brazilian denim with contoured waists and vertical illusion washes that flatter figures.
Wholesale prices: $70 to $85.
Location: Sheppard & Tucker Inc., 9-E-108.