Patricia Williamson Joins VF Corp.

She will serve as vice president of global sales for the Splendid and Ella Moss labels, a newly created position.

Patricia Williamson has joined VF Corp. as vice president of global sales for the Splendid and Ella Moss labels.

This story first appeared in the July 2, 2013 issue of WWD.  Subscribe Today.

Prior to joining the company, she served as president of international sales at Elie Tahari Ltd. In late May, her former employer named Fabio Guidetti as president of international.

At her newly created position at VF, Williamson is responsible for domestic and international sales for all divisions of Splendid, Splendid Mills, Splendid Girls and Littles, as well as Ella Moss and Ella Girl. In addition to overseeing all sales functions, Williamson will pursue new business opportunities.

She is based in the New York office, but will travel frequently to the Los Angeles headquarters and domestic and international showrooms. Williamson reports to Jonathan Saven, president of Splendid and Ella Moss.

Saven said of Williamson: “She understands the Splendid and Ella Moss brands and is an innovative thinker with a proven record of driving domestic and international sales.”

The baseline of her role was previously handled by the sales departments, which Williamson now manages and will expand. “With her guidance, the company is streamlining how the sales divisions operate, allowing the sales teams to concentrate on the needs of our customers and pave the way for greater growth,” a company spokeswoman said.