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Peuterey Celebrates 10th Birthday With Artist Collaboration

Italian outerwear brand has tapped architect Karim Rashid and artist Terence Koh to redesign two of the brand's iconic waterproof jackets.

Appeared In
Special Issue
Men'sWeek issue 03/15/2012

MILAN — Peuterey is celebrating its 10th anniversary this year with a limited edition collection.

The Italian outerwear brand, owned by Lucca, Tuscany-based G&P Net SpA, tapped architect Karim Rashid and Chinese-Canadian contemporary artist Terence Koh to redesign two of Peuterey’s iconic waterproof jackets, the men’s Guardian and the Sceptre for women.

“We are delighted to celebrate the 10th anniversary of Peuterey with such an innovative project,” stated Peuterey Group president Francesca Lusini. “In these 10 years we have achieved several milestones, but we never dwell too much on the past, because [we are] constantly turned to the future.”

Koh opted for an ultralight and transparent high-tech fabric, which he covered with opalescent polyurethane for a milklike effect. Rashid created a painted glassy effect through digital printing and laminating with polyurethane.

The collection of 200 pieces, set to retail from 1,000 euros, or $1,310 at current exchange, to 1,300 euros, or $1,704, will hit the Peuterey flagship in Milan, as well as selected multibrand stores worldwide next fall.