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Peuterey in Deal for Post Card Line

Italian G&P NET SpA, owner of Peuterey, Aiguille Noire and Geospirit, is expanding in the outerwear segment.

MILAN — Italian G&P NET SpA, owner of Peuterey, Aiguille Noire and Geospirit, is expanding in the outerwear segment and has changed its name to Peuterey Group.

The Lucca-based company has inked a licensing agreement for the production and worldwide distribution of Post Card, the Italian luxury sportswear brand that became popular in the early Eighties for its high-end, elegant women’s winter jackets.

“Our company is going through an important phase of development and expansion, also celebrated with the recent opening of the first Peuterey store in Milan,” stated Peuterey Group chief executive officer Francesca Lusini. “Post Card offers another challenge to us: bringing back the brand to its glory days, renovating the appeal of a luxury outerwear range dedicated to the most demanding and sophisticated customers.”

The group’s creative director, Riccardo Coppola, will oversee the team in charge of designing the Post Card collections.

“Post Card is an iconic line and both its sportswear mood and its luxury technical fabrics will be interpreted with style and elegance,” Coppola commented. “This approach is in line with our know-how and our search for advanced and innovative materials and treatments.”

According to the company, Peuterey Group — which has the option to purchase the label within three years — aims to sell Post Card collections, which are already available at Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman in the U.S., to the most exclusive stores across Italy, Austria, Switzerland, Russia and South Korea.

Peuterey Group closed 2011 with annual revenues of 100 million euros, or $129 million at current exchange, with an earnings before interest, taxes, depreciation and amortization (EBITDA) margin at 25 percent.