Planet London Planning Fall Launch in U.S.

British firm Jacques Vert Group is bringing its outerwear know-how to Stateside.

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NEW YORK — British firm Jacques Vert Group is bringing its outerwear know-how to the U.S.

This story first appeared in the March 12, 2014 issue of WWD.  Subscribe Today.

Jacques Vert Group will launch a new outerwear brand in the U.S. this fall called Planet London.

Designed in the U.K., and tailored exclusively to the U.S. market, the line offers 20 outerwear styles in multiple colorways. The collection includes quilted jackets, puffer coats, faux-fur trim parkas, mixed-media trenchcoats, faux-fur and faux-shearling-lined wool coats and textured overcoats. Colors range from neutral shades such as black, navy, blonde, khaki, stone and camel to cherry red, slate, blush and metallic.

According to Teresa Tideman, chief executive officer of Jacques Vert Group, the collection wholesales from $150 to $300.

The line is manufactured in Asia. The idea is to take British heritage shapes and modernize them for the U.S. market.

“The collection fills what we believe to be a void in the marketplace for fashionable, wearable, well-priced outerwear, and we are committed to building Planet London as a compelling brand to satisfy this need. We feel strongly that with Planet London, a woman will find both her everyday essentials and more standout pieces,” said Tideman on a visit to the U.S.

All of the outerwear pieces feature distinctive trims and finishings, such as gold hardware and zippers, leather piping and statement buttons. The sizes run from XS to XL or 0 to 14.

“Women want versatility,” said Tideman. The coats are named for squares in London, such as the Sloane, which is a short diamond-quilted jacket with gold-tone hardware in navy, black, slate, red and stone, or the Cavendish, which is a two-button long overcoat in cherry red, navy, black and camel. The line is priced at the opening range of designer. Fabrics include wool and cashmere blends and nylon/polyester, with 60/40 down and feathers.

Tideman declined to give first-year projections. She said the company will offer two lines a year. So far, Lord & Taylor has purchased the line for fall, and the company is targeting such stores as Nordstrom, Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s. The company is currently scouting showroom space in New York.

Jacques Vert, which is owned by Sun Capital Partners, has such labels as Jacques Vert, Planet, Kaliko, Precis Petite, Minuet Petite, Eastex, Windsmoor and Dash. Jacques Vert Group is the U.K.’s largest women’s wear concession retailer, with more than 1,900 retail outlets in the U.K., Europe and Canada.

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