Puma has signed on as a founding partner of Women’s Professional Soccer and all WPS franchises. Starting in April 2009, the multiyear partnership makes Puma the official sport and lifestyle apparel, footwear and equipment supplier of WPS for on-field and off-field events. The partnership is intended to provide a platform for Puma to grow its women’s activewear business as well as its soccer business.
This story first appeared in the December 23, 2008 issue of WWD. Subscribe Today.