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government-trade

PVH Taps Australian Izod Licensee

Axis Golf Pty. Ltd. to market golfwear and other Izod branded products throughout South Pacific.

PVH Corp. has licensed Axis Golf Pty. Ltd. to make and market a variety of Izod-branded products in Australia and other markets in the South Pacific.

For an initial term of five years, Axis will have the rights to produce, market and distribute Izod men’s sportswear, golf apparel and related accessories in Australia, New Zealand, Fiji and other South Pacific islands.

Additionally, it has been licensed to manufacture, market and distribute Izod dress shirts, neckwear and underwear in those markets and distribute belts, headwear, watches, umbrellas and flip-flops provided by other Izod licensees.

As part of the agreement, the Izod products will be carried at Golf World and Golf Mart, two chains owned by an affiliate of Axis, and at selected golf, sports and department stores, as well as Izod stores to be operated by the new licensee.

“The versatility of the product line allows for distribution in the sports, lifestyle and leisure segments,” said Denis Brosnan, managing director of Axis.

Axis is a subsidiary of The Brosnan Group, which has distributed sports brands including Fila, Callaway and Nike in the South Pacific.