Saks Fifth Avenue is shuttering 16 of its 18 bridal salons to make room for higher-growth businesses.
This story first appeared in the December 11, 2008 issue of WWD. Subscribe Today.
The luxury retailer plans to maintain its leading bridal locations in the New York flagship and the Beverly Hills store, a company spokeswoman said. December will be the last month the closing salons will take orders.
In response to the recession and downturn in luxury sales, the retailer has intensified cost-cutting and slashed prices before Black Friday.
“The Bridal Salon selling space will be reutilized in a strategic way that will vary market by market depending on that specific store’s matrix and layout,” the spokeswoman said. “It had been under consideration for some time. As always, it’s critical for Saks Fifth Avenue to appropriately and wisely allocate our resources to higher-growth businesses, especially in this current environment. This decision will allow us to concentrate our Bridal Services exclusively in our most established bridal salons in our New York and Beverly Hills locations. Saks Fifth Avenue’s goal is to offer an exceptional and comprehensive assortment of products to our clientele.”
The retailer will close bridal salons in South Coast Plaza in Costa Mesa, Calif.; Houston; Atlanta; St. Louis; Tysons Corner, Va.; Richmond; Bal Harbour, Fla.; Birmingham, Ala.; Boca Raton, Fla.; Columbus, Ohio; Chicago; Indianapolis; Plano, Tex.; San Francisco, Short Hills, N.J., and Dallas. In these markets, there will be a series of bridal sales beginning in January and continuing through May.
Known for its high-end labels, Saks sells bridal collections from Amsale, Angel Sanchez, Carolina Herrera, Christos, Edgardo Bonilla, Elizabeth Fillmore, Jenny Packham, Junko Yoshioka, Kenneth Pool, Melissa Sweet, Monique Lhuillier, Oscar de la Renta, Platinum, Reem Acra, Tomasina, Ulla Maija and Vera Wang.