The store celebrates its 10th anniversary with the event “Firenze 4ever…It’s Magic” party dedicated to the best international fashion bloggers, in collaboration with Tommy Hilfiger, who will present a capsule collection inspired by Keith Haring.
9 p.m.: LuisaViaRoma flagship, 19 Via Roma
This story first appeared in the June 10, 2010 issue of WWD. Subscribe Today.
Inauguration of “Precious Waste,” an installation by Arabeschi di Latte.
5:30 to 7:30 p.m.: Tessilform, 7/9 Via Gobetti, Capalle
Polimoda Fashion Week
5:30 to 7 p.m.: Luisa Via Roma, 19/21r Via Roma
Firenze Made in Tuscany Magazine
Cocktail party in collaboration with Mercedes to mark the new issue.
7 p.m.: Riva Lofts Florence, 98 Via Baccio Bandinelli
Cocktail party to inaugurate the new flagship.
6:30 p.m.: Gilli flagship, 33 Via Tosinghi
In collaboration with the European School of Economics, opening of the exhibition “Glamorous Divas and Fashion” with photographs and clothing from the Fifties and Sixties.
6 p.m.: Aria Art Gallery and European School of Economics, 40 Borgo SS Apostoli
4:30 to 8 p.m.: Ottica Fontani, 22 Viale Strozzi
20th anniversary celebration cocktail, presentation of new collections.
6:30 to 9:30 p.m.: Four Seasons Hotel, 99 Borgo Pinti
Cocktail and DJ set.
5:30 to 7:30 p.m.: Fortezza da Basso, Central pavilion terrace
Trend seminar in collaboration with Pitti Immagine.
11 a.m. and 3 p.m.: Fortezza da Basso, 1st floor Area Monumentali
48th L’Altro Uomo Party
Party with special guest Roger Taylor of Duran Duran.
11 p.m.: Villa Castelletti, 5 Via Castelletti, Signa
Spring 2011 men’s wear runway show followed by garden party.
8 p.m.: Location undisclosed.