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The Fourth of July is barely over, but many designers are already positioning for time slots for their September runway shows in New York.
This story first appeared in the July 7, 2009 issue of WWD. Subscribe Today.
There has been so much interest that show organizers are counting on the fall lineup to be even stronger compared with February in terms of the total number of presentations and shows. Although a few big names, such as Vera Wang, Donna Karan and Betsey Johnson, opted to show outside the Bryant Park tents, the winter turnout wound up being about the same as the September 2008 roster.
Commenting on the fall schedule, an IMG Fashion spokesman said, “It’s the same craziness as usual. Designers are vying for time slots, despite people’s expectations concerning the economy.”
Actual dates and times for Bryant Park will start to be confirmed in mid-August, the spokesman said.
It appears the roster of shows and presentations will be even longer than last season when there were 86 presentations and 159 shows across the city, said Ruth Finley, founder and publisher of the Fashion Calendar. More designers, especially younger ones, plan to host presentations. Finley has encouraged those planning presentations to block out 90-minute time slots so that attendees who also have runway shows in that time frame will be able to get to both events.
“There definitely will be more presentations,” Finley said. “Most people who did presentations last time will be doing them again.”
Despite the increased interest in presentations for September, there should still be 150 to 160 shows, which would lift this fall’s total turnout well above last season’s, Finley said.