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SMCP Promotes Dinah Emsalem

Emsalem will be responsible for the operations, development and strategic initiatives of the group’s brands in North America.

Dinah Emsalem has been promoted to chief operating officer of the North American subsidiary of the SMCP Group.

Emsalem will be responsible for the operations, development and strategic initiatives of the group’s brands — Sandro, Maje and Claudie Pierlot — in North America. Emsalem, who has more than 20 years of experience in private equity and managing ready-to-wear retailing, will report to SMCP Group chief executive officer Daniel Lalonde. Emsalem succeeds Patrick Valeo, who has decided to pursue other opportunities, according to the company.

In her last position, Emsalem ran Claudie Pierlot. She is credited with doubling that brand’s turnover in just over two years. She is also a member of the SMCP Group executive committee.

Sisters Evelyne Chétrite and Judith Milgrom founded Sandro and Maje in 1984 and 1998, respectively. Claudie Pierlot was founded in 1984 by Madame Claudie Pierlot herself, and acquired by SMCP Group in 2009. Chétrite and Milgrom continue to provide creative direction for the brands. Kohlberg Kravis Roberts & Co. acquired a majority stake of SMCP Group in June 2013.