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Tommy Hilfiger Inks Wholesale Deal With Hudson’s Bay

The women’s line will be sold in all 90 of the retailer's stores across Canada as well as on thebay.com starting this month.

Tommy Hilfiger sportswear has a new wholesale deal with Hudson’s Bay.

The women’s line, which is exclusive to Macy’s in the U.S., will be sold in all 90 Hudson’s Bay stores across Canada as well as on thebay.com, starting this month. Key doors will also feature the Hilfiger women’s footwear collection. Hilfiger has been selling his men’s wear to Hudson’s Bay since fall 2011.

Over the coming months, Hilfiger will invest in the creation of fixtured shop-in-shop environments in key Hudson’s Bay doors. They will be installed in 59 locations, including the retailer’s flagships in downtown Toronto, downtown Montreal and Vancouver (which opened in April), and will be followed by 17 additional locations in the fall. The remaining doors will be installed and opened throughout 2014. The average Tommy Hilfiger-branded shop will be about 350 to 500 square feet, but the Toronto, Montreal and Vancouver flagships will feature 700- to 1,000-square-foot Hilfiger installations.

“Canada’s robust economy and increasingly discerning fashion consumers make this the perfect time to introduce Tommy Hilfiger women’s wear at Hudson’s Bay’s stores,” said Gary Sheinbaum, chief executive officer of Tommy Hilfiger North America. The Tommy Hilfiger Group is wholly owned by PVH Corp.

Hudson’s Bay has several new initiatives under way. At the Queen Street flagship in Toronto, Hudson’s Bay is developing a 20,000-square-foot Kleinfeld Bridal salon that is expected to open in early 2014. Canada’s largest shoe department — 30,000 square feet — is slated for a fall introduction at the Queen Street flagship.

Hudson’s Bay is talking to other brands about future partnerships. “We are very flexible,” Richard Baker, ceo of Hudson Bay Co., told WWD in March. “We do all types of different arrangements. We do licenses, leases, shop-in-shops — whatever needs to be done.”