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Ugg Australia, the sheepskin boots specialist, is diversifying into knitwear.
This story first appeared in the August 2, 2010 issue of WWD. Subscribe Today.
The company will launch a women’s and men’s knitwear collection for fall, available at Neiman Marcus, Ugg retail stores and through its Web site, uggaustralia.com.
The cashmere-wool collection for women features chunky hand-knit cable V-necks, cardigans and Italian merino wool sweater coats, brushed lambswool ponchos, as well as cable-knit sweaters with hoods lined with full grain shearling. The men’s line includes fisherman cables in turtlenecks and V-necks.
Wholesale prices range from $97 to $297. The line is based at Ugg’s showroom at 730 Fifth Avenue in New York.
Last year, Ugg’s sales increased 35 percent to $100.2 million, from $74.4 million.
Ugg also produces shearling, down and leather coats for men, women and children, and licenses cold-weather accessories and handbags.