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Vince Camuto is broadening its offerings with a new denim-based collection called Two by Vince Camuto.
This story first appeared in the October 2, 2012 issue of WWD. Subscribe Today.
The line, which officially launches for spring, includes printed denim, dip-dyed denim, fashion shorts, skirts, Western shirts and tops. The collection is defined by lots of color, layering pieces and a modern, contemporary fit.
“It’s a little younger, more weekend wear and geared to the woman 25 to 40 years old,” said Vince Camuto, chief executive officer and chief creative officer of the Camuto Group. After a soft launch this fall and strong sell-throughs, the collection has been expanded to incorporate more styles and colors.
According to Ariel Chaus, ceo of Chaus, which manufactures Camuto’s sportswear lines, Two by Vince Camuto was developed by a separate design team than the Vince Camuto sportswear collection. Eventually, he anticipates that Two by Vince Camuto will account for 40 percent of the overall Camuto sportswear business. For now, it will account for 20 to 25 percent, he said.
In July, Camuto Consulting Inc. acquired the shares of Bernard Chaus Inc. not owned by members of the Chaus family, and Chaus became a private company.
The lineup includes silk blouses, Western shirts and utility shirts wholesaling for between $19.50 and $39.50. Denim wholesales from $44.50 to $54.50; skirts wholesale from $29.50 to $44.50; blouses go from $34.50 to $49.50, and sweaters go from $34.50 to $49.50. The line is primarily manufactured in China.
Denim is offered in four washes and several different cuts, such as slim leg; slim-cuffed crop; low-rise; superskinny; bootleg, and boyfriend. The line also has broad range of pastel and printed denims (polka dots), as well as cotton rompers, sweatshirts with piping detail, maxiskirts, seersucker jackets, novelty striped shirts and open-weave sweaters.
Two by Vince Camuto will be housed in separate departments from the Vince Camuto collection, which is aimed at a slightly older customer and has more wear-to-work looks. The casual collection is being rolled out to stores such as Nordstrom, Dillard’s, Lord & Taylor and Bloomingdale’s. Two by Vince Camuto will have shops-in-shop, special store fixturing and a separate ad campaign. “That customer is very much online and uses a lot of digital,” said Leah Roberts, senior vice president of licensing and advertising at the Camuto Group.
According to sources, Two by Vince Camuto could drum up wholesale sales of $50 million after the first year.
“It’s a huge opportunity for us,” said Chaus. “It could even grow to be larger than Collection.”