WWD MAGIC: At a Glance

Seminars and show facts for WWDMAGIC, Aug. 21-23.

The entry hall to WWDMAGIC.


Las Vegas Convention Center, or LVCC, North and Central Halls
3150 Paradise Road

For other MAGIC Marketplace events: Mandalay Bay Convention Center, or MBCC, 3950 Las Vegas Boulevard South

Aug. 21: 9 a.m. to 7 p.m.
Aug. 22 and 23: 9 a.m. to 6 p.m.

Central Hall features Accessories; Swim at WWDMAGIC sponsored by ISAM; Premium/Young Contemporary; Juniors/Kids; The Concourse interactive hub.

North Hall features White; Contemporary; Heart of Prêt; Women’s Sportswear.

Sourcing at MAGIC

LVCC South Hall
Aug. 21: 9 a.m. to 7 p.m.
Aug. 22 and 23: 9 a.m. to 6 p.m.

Nonstop complimentary limo and motor coach transfers available between the LVCC (WWDMAGIC, FN Platform, Footsteps and Sourcing) and the MBCC (Mens/Wear, Street, S.L.A.T.E., Project & PoolTradeShow).

Aug. 21: 8 a.m. to 8 p.m.
Aug. 22 and 23: 8 a.m. to 7 p.m.

Hotel Shuttles

Hotel shuttle service runs every 15 minutes during peak traffic hours; no service between the hours of 11 a.m. and 3:30 p.m. All shuttles depart LVCC from both Grand Lobby/Central Hall and South Hall. Shuttles depart the MBCC from the Shark Reef entrance.

Aug. 21: 7:30 a.m. to 7:30 p.m. (MBCC ends at 6:30 p.m.)
Aug. 22: 7:30 a.m. to 6:30 p.m.
Aug. 23: 7:30 a.m. to 6:30 p.m. (LVCC only)

Complimentary Airport Shuttle Service
Aug. 22 (MBCC only) and Aug. 23 (LVCC only). Airport shuttle service from the Mandalay Bay and Las Vegas Convention Centers to McCarran International Airport. Shuttles are located at the Grand Lobby entrance of the LVCC and the Mandalay Bay Shark Reef entrance, and run every hour on the hour between 9 a.m. and 7 p.m.

For shuttle information or special transportation needs, call 866-439-8563.

For a full schedule of events and other show information, visit magiconline.com.


8 a.m.-9 a.m.: Welcome New Stores…Show-Floor ABC’s

All the insider information needed to ensure a successful buying experience, including show-floor layout, day-to-day scheduling and time maximization tips, buying advice and a review of MAGIC events.
LVCC, North Hall, WWDMAGIC Buyers’ Suite 81628

8:30 a.m.-9:30 a.m.: Fashion’s Finances: The Roadmap for Mergers and Acquisitions

A discussion on the latest trends and strategies for mergers, acquisitions and the finance of brands and retailers.
LVCC, Room S230

9:30 a.m.-10:30 a.m.: Footwear Sourcing Options: Regional Manufacturing Updates
A guide to managing the latest sourcing challenges affecting footwear brands and retailers, such as changes in government regulations, trade negotiations, raw material suppliers and global manufacturing options.
LVCC, Room S232

10:30 a.m.-11:30 a.m.: Hot Technology: Taking the Fashion World Forward

Tailored for fashion executives, this session is an overview of innovations, directions and expert visions for fashion’s new technosphere from the design floor to the boardroom.
LVCC, Room S230

11 a.m.-noon.: ASEAN: Southeast Asia Is Your Next Sourcing Hot Spot
Panelists explore the ongoing Trans-Pacific Partnership negotiations as well as the drawbacks and benefits to sourcing ASEAN — plus, perspective on the recent opening of trade between the U.S. and previously banned Myanmar.
LVCC, Room S232

11:30 a.m.-12:30 p.m.: eBay Fashion: How to Get Your Business Online With eBay and Reach Millions of Global Shoppers
Director of eBay fashion merchant development Michael Mosser shares strategic insights on how brands and retailers can start or expand their online business by leveraging eBay’s commerce platform to reach the global fashion consumer.
LVCC, North Hall, WWDMAGIC Buyers’ Suite 81628

11:30 a.m.-12:30 p.m.: Fall/Winter 2013-2014 Trend Forecast and Color Direction

Trend expert Lilly Berelovich reviews the major callouts for fall 2013 including key themes, materials, shapes, colors, patterns and accessories, and trends reviewed in this seminar are featured at Sourcing’s Trend Gallery, created by Fashion Snoops.
LVCC, Room S233

1 p.m.-2:30 p.m.: Evolution of Digital Media in the Fashion Industry
This session summarizes the impact of social, local and mobile media on branding, advertising and marketing plus future applications for the fashion industry: a profile of prominent digital “tools” in fashion marketing programs, how the power of social influencers will evolve over the coming years and what’s next in digital and other new technologies.
LVCC, Room S233

2 p.m.-3 p.m.: How to Benefit From Free-Trade Agreements and Duty-Free Programs Today and Tomorrow
Join Obama administration officials from the Office of the U.S. Trade Representative and Customs and Border Protection with a fresh look at how to save by sourcing apparel and home textiles with free-trade agreement partners. The session will focus on current opportunities sourcing in CAFTA, NAFTA, Haiti, AGOA and other programs, as well as take a look at potential trade opportunities through the Trans-Pacific Partnership, or TPP.
LVCC, Room S232

3 p.m.-4 p.m.: How to Open and Run a Successful Retail Store

Derived from an eight-hour workshop, this one-hour session details the most important factors retailers need to know, and helps them sidestep the stumbling blocks that cause 90 percent of new stores to fold within the first year.
LVCC, North Hall, WWDMAGIC Buyers’ Suite 81628

3 p.m.-4 p.m.: The Doneger Group Presents: Women’s Spring/Summer 2013 Big Picture

A candid discussion of the big ideas affecting the future of trends and design, including a guide to key colors, textiles and styles for the coming season.
LVCC, Room N231-237

3:30 p.m.-5 p.m.: Apparel Magazine Sourcing Summit 2012

An exclusive analysis recounts the findings from Apparel Magazine’s annual survey of sourcing executives conducted in conjunction with Kurt Salmon — outlining trends in global sourcing, criteria for factory and country selection and other new strategies and innovations impacting the global apparel supply chain. This session is followed by a cocktail reception in the VIP Lounge.
LVCC, Room S232

4:30 p.m.-5:30 p.m.: eBay Fashion: How to Get Your Business Online With eBay and Reach Millions of Global Shoppers
Director of eBay fashion merchant development Michael Mosser shares strategic insights on how brands and retailers can start or expand their online business by leveraging eBay’s commerce platform to reach the global fashion consumer.
LVCC, Room S230



9:30 a.m.-11 a.m.: Advanced Workshop from eBay Fashion: How to Accelerate Your Fashion Retail Business on eBay’s Global Commerce Platform
Director of eBay fashion merchant development Michael Mosser shares best practices and insights on how current eBay Fashion retailers can move their businesses to the next level of growth and profitability by leveraging the extensive tools available on eBay’s global commerce platform.
LVCC, Room S232

10 a.m.-11 a.m.: Accessories Market Updates for Retailers and Brands: Accessories Council Special Panel

An examination of current and future trends in the accessories market discusses how retailers can successfully add accessories to their merchandise mix, the impact of digital marketing and how the accessories sector has held its own in the face of a challenging economic climate.
LVCC, North Hall, WWDMAGIC Buyers’ Suite 81628

10:30 a.m.-11:30 a.m.: The Modern Customer: Millennials and a New Way of Shopping
Uncover Research looks at the new Millennial customers and how their contemporary methods of engagement are creating new layers of competition and a bigger audience for brands: shopping more frequently, constantly seeking inspiration, interacting with their entire social network and forever seeking validation for purchases.
LVCC, Room S223

11:30 a.m.-12:30 p.m.: Apparel Distribution: Consumer Behavior and the Evolving Global Landscape

Euromonitor International looks at the changing, and increasingly fragmented, global apparel landscape, including the current state of distribution worldwide, consumption trends, future opportunities and solutions to the challenges of reaching consumers around the world as demand becomes more polarized between premium and budget-friendly options.
LVCC, Room S232

Noon-1 p.m.: Swimming Into the Future: New Consumer Trends
In the face of changing consumer style and purchasing habits, swimwear’s leaders share their strategies for success over the next few years: how they’re reassessing their end-consumer, creating offers appealing to multiple levels of buyers and adapting new marketing practices to build business and boost market share.
LVCC, North Hall, WWDMAGIC Buyers’ Suite 81628

Noon-1 p.m.: Color = Happiness for Fall/Winter 2013-2014
Pantone explores the path to color happiness for fall 2013 with a study of bold, bright color statements balanced by a quieter range of shades that soothe and replenish — rounded out with the challenge of keeping consumers visually engaged by blending the playful with the practical.
LVCC, Room S233

2 p.m.-3:30 p.m.: Recipe for Press: Tell Your Brand’s Story

Author Amy Flurry reveals what editors and media influencers really want: how to craft a pitch that connects, create buzz and leverage press efforts for big results — in a “how-to-be-your-own-publicist” guide.
LVCC, Room S233

3 p.m.-4 p.m.: Creating the Ultimate Sales Team: Training Solutions for an A-List Style Staff
Find, interview and train an expert staff — including proven pointers for motivating employees, keeping job satisfaction high, creating a positive atmosphere and, most importantly, making sales.
LVCC, North Hall, WWDMAGIC Buyers’ Suite 81628

3:30 p.m.-4:30 p.m.: The Fashion-Home Connection
Chaired by Warren Shoulberg, editorial director of Home Textiles Today, this in-depth discussion addresses effective strategies for combining home and fashion under one roof. The session offers a basic overview of the home industry, easy ideas for integration of goods and a review of retailers who have successfully implemented the model — such as Anthropologie, Urban Outfitters, Zara, H&M and Land’s End.
LVCC, Room S232

4:30 p.m.: WGSN Presents Autumn/Winter 2013-2014 Macro Trends
WGSN delivers the macro trends for fall 2013 and explores how they will play out for women’s wear, men’s wear, footwear and accessories.
LVCC, Room S233