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Cordura Adds Performance Denim

Invista's Cordura brand fabric has collaborated with Artistic Milliners for new denim innovations with technical performance features.

Invista’s Cordura brand fabric has collaborated with Artistic Milliners for new denim innovations with technical performance features that include thermoregulation, moisture management, water repellency and enhanced tear resistance.

This story first appeared in the June 10, 2014 issue of WWD.  Subscribe Today.

These new additions add to existing Cordura Denim fabrics with stretch and para-aramid properties. Based on a blend of cotton and Invista’s T420 nylon 6.6 fiber, Cordura Denim fabric offers the authentic look and comfort of cotton denim, but with added abrasion resistance and wearability.

New fabric innovations from Artistic Milliners include durable denims with thermoregulation functionality to enhance warmth or cooling properties. These denim fabrics contain fibers with a specially engineered cross-section that helps to move moisture away in hot climates, as well as hollow core fibers to help provide insulation for added comfort on colder days. Other durable performance denims in the fabric collection feature technologies designed to channel moisture and enhance airflow.

“Today’s lifestyles trends are expanding the boundaries for denims,” said Cindy McNaull, Cordura global brand marketing director. “Cordura Denim fabric helps consumers push their performance with inherent technical capabilities such as thermoregulation features as well as exceptional abrasion resistance. We look forward to a new, innovative generation of durable performance denims for apparel, including thermoregulation and waterproof denim solutions for hiking, skiing, rock climbing, snowboarding, motorcycling and urban cycling.”

The Cordura brand is a registered trademark of Invista, one of the world’s largest integrated polymer, intermediates and fibers businesses, with brands including Lycra, Coolmax, Stainmaster and Antron. The company’s advantaged technologies for nylon, spandex and polyester are used to manufacture products such as apparel, carpets and car parts. Invista is headquartered in Wichita, Kan., with several U.S. and global manufacturing centers.

Artistic Milliners, based in Karachi, Pakistan, is a vertically integrated textile company specializing in premium denim fabrics and garments. Fabric capacity is currently about 4.5 million meters a month and garment capacity is around 1.5 million units monthly.