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Krief Bids for Lace Firm Noyon

Bernard Krief Consultants made a bid to acquire Societé Lucien Noyon SAS, with a view to developing a pole of luxury French textiles artisans.

PARIS — Bernard Krief Consultants, which has submitted an offer to buy Christian Lacroix out of administration, also has made a bid to acquire embattled lace manufacturer Societé Lucien Noyon SAS with a view to developing a pole of luxury French textiles artisans, said Krief’s international director, Beatrice Alba.

This story first appeared in the September 23, 2009 issue of WWD.  Subscribe Today.

Battered by competition from Asian lace manufacturers, Noyon is in the final stages of its administration period. It is not known if any other suitors are after the company.

Alba noted Bernard Krief’s bid concerns only Noyon’s Calais, France, site and not its factory in Sri Lanka. Krief plans to maintain the company’s Leavers lace department, which employs 80 workers, she said.

“Noyon boasts almost 100 years of savoir faire in Leavers lace. Our aim would be to reposition the company and engage in partnerships with emerging countries which we believe represent a future for ‘Made in France’ product,” said Alba.

Bernard Krief’s textiles stable already includes Saic Velcorex Concord, which specializes in sports textiles; the thread firm DMC, and Textiles en Biais, a small company that specializes in ribbons.

Bernard Krief recently acquired French knitwear firm Lil Pour l’Autre and made a bid for the French fashion brand New Man, Alba added. “If we [acquire] Lacroix, our idea is to create a synergy between the companies,” she said, adding a date for the Noyon ruling has not been set.

As reported, the administrator of Christian Lacroix SNC is evaluating an array of offers, with a decision expected in the coming weeks. Other contenders include Financière Saint-Germain, the owner of Lalique, and Borletti Group, the owner of department stores La Rinascente and Printemps, in association with the designer.