MILAN — The Italian textile and leather industries have joined forces to boost the expansion and reaffirm the leading role of the country’s fashion system.
Starting in September, high-end trade shows Milano Unica and Lineapelle will take place at the same time in Milan, running Sept. 9 to 11.
“The goal is to increase the number of visitors, especially from international countries,” said Salvatore Mercogliano, chief executive officer of leather fair Lineapelle, during a press conference held here on Tuesday. Lineapelle, after 28 years, will relocate from Bologna to Milan, where it was originally founded in 1981.
“We can beat the international competition only by creating great synergies,” said Milano Unica president Silvio Albini, who also renewed the partnership with The Woolmark Co. for “On Stage,” the trade show’s project dedicated to young designers. In particular, on Sept. 9 Carla Sozzani’s 10 Corso Como luxury shopping mecca will host an installation focusing on the projects of eight of the 50 fashion talents who took part in the project over the years. That same day, Milano Unica will entertain its guests with a dinner at high-end food emporium Eataly. During the event, the Cesare Attolini Neapolitan tailoring label, which created the outfits worn by the protagonist of Academy Award-winning movie “The Great Beauty,” will receive an award celebrating Italian creativity.
In addition, among the series of initiatives organized in conjunction with the fair, Milano Unica will host a special area organized in collaboration with Pitti Immagine and dedicated to denim, while a hall will host 29 high-end Japanese textile companies.
“We received many requests from a number of Italian fashion labels to host Japanese textile exhibitors,” said Albini, who praised the high quality of Japanese fabrics.
According to data provided by Milano Unica’s organizing body and elaborated by national research institutes, in the first quarter of 2014, the exports of Italian textile products increased 6 percent compared with 2013, while imports registered a 10 percent growth.
Albini also said that Sistema Moda Italia forecasts that this year, the country’s textile and fashion divisions will grow 3 and 4 percent, respectively, compared with the previous year.