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New York textile show producers have taken steps to ease the crunch of attending their events, spreading out over a couple of weeks to ease shopping and make show-hopping more convenient for local attendees.
This story first appeared in the December 1, 2009 issue of WWD. Subscribe Today.
“We were always the second week of January,” said Laurence Teinturier, North American representative for Première Vision Preview. “We were the first to launch fabric week and we plan our own dates.”
This season for the first time, Direction by Indigo, the design show Première Vision acquired in August 2008, will be under the same roof as PV Preview. While PV Preview will occupy the first floor of the Metropolitan Pavilion Jan. 12 and 13, Direction will occupy its upper floors.
“There is a synergy with a new show under same roof,” said Jacques Brunel, Première Vision general manager. “We will have exhibitors from Western Europe, Korea, Turkey and Japan.”
A new collaboration between PV and the Council of Fashion Designers of America is expected to be announced shortly, providing special sourcing assistance for designers.
“We’re aligned with Texworld and Kingpins as far as timing,” said Buxton Midyette, marketing director for Supima, which organizes Prefab. “We don’t need the whole world to show up, but people are focused on adding value and interest to their collections.”
Midyette expects 70 mills, which is consistent with the last edition of Prefab, and will continue the wall-board sourcing format of swatches arranged and identified by the mill. “This way, mills don’t have to send personnel. It’s more economical,” he said. “Some buyers have missed talking to reps in the booths, but it’s also a much smaller world than it was 10 years ago.”
The Jan. 19 show moves to a new venue, the Times Center in the New York Times Building on Eighth Avenue near Port Authority.
Meanwhile, Kingpins, the premium denim show, will be a few blocks away on Tenth Avenue, Jan. 19 and 20. It showcases a group of handpicked vendors, and this year Tat Zipper, Amhot, Golden Win Group, Cotton Inc. and Central Textiles are joining the mix.
“We are trying to not outgrow the space,” said Paul Cavazos, director of marketing for Olah, organizer of Kingpins. “We don’t want 50 vendors. We want to build a community.”
“We’re trying to create a reason for buyers to come,” said Stephanie Everett, group show director for Messe Frankfurt, which organizes Texworld USA. “Because of the Javits Center’s availability, Prefab and Kingpins are with us. We’re glad they decided to [join] our week, since they had their choice.”
Texworld USA will run Jan. 19 to 21. Around 140 mills are expected, despite a challenging economy. “Asian mills have been reluctant to come since Americans are not buying,” she said. “They are still gun shy, but are also getting bolder.”
The show will welcome some new additions including Pennsylvania-based Fessler USA and California-based Pacific Coast Knitting. “We’re getting more requests for domestic resources. It’s always a challenge for us, since we don’t take importers or traders,” said Everett.
Buhler Yarns is another new entry and last showed at Material World in Los Angeles, its final edition before organizer Urban Expositions closed the 10-year-old show.
The GlobalTex show competed head-to-head with L.A. International Textile Show, Material World & Technology Solutions during their October shows. That will change next edition. The spring 2011 L.A. International Textile Show will be held March 9 to 11 at the California Market Center and GlobalTex will run March 2 to 4 at the Los Angeles Convention Center. Stephanie Cole, vice president of GlobalTex, expects 200 exhibitors from 25 countries and more than 4,000 attendees. That’s up from 125 exhibitors last show. “The industry deserves an inspirational trade event in L.A. that is fresh and forward-looking,” said Cole. “We will be attracting more denim, eco, tech and art studios.” Organizer Market Center Management, Dallas, hopes to have 600 exhibitors within two years.