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Everything old is new again.
This story first appeared in the June 25, 2013 issue of WWD. Subscribe Today.
Italian luxury yarn spinners say orders are up for viscose, which is considered one of the oldest fibers used as a silk alternative and should be prevalent across spring 2014 knit collections.
Made from chemically processed wood pulp, viscose is a versatile fiber suited to fluid jerseys and cool, absorbent and breathable knits.
“Our sales for pure viscose are the best we’ve seen since 2004,” said Federico Gualtieri, vice president at Filpucci, a fancy yarn spinner.
Gualtieri chalked up the viscose boom to a fashion trend, and said it explained why the firm’s orders were up nearly a third over the same time last year. Filpucci’s viscose offerings include lightweight yarns, jacquard effects, crepe and Lurex accents.
“We’ve seen viscose sales rise more than 30 percent,” said Giuliano Coppini, a founder and creative head at fancy yarn specialist Lineapiù Italia. “Clients are buying flowing, sensual yarns and more crepe, especially for evening,” in colors such as beige, black and red, often with a glittery or shiny finish.
Ilaria Taddeucci Sassolini, who runs Lanaficio dell’Olivo’s creative, marketing and sales areas with her sister, Chiara, said viscose has been strong for years and isn’t just for summer anymore.
“It’s becoming trans-seasonal,” Sassolini said.