NEW DELHI — Geographies have changed this year, to grow bigger and more inclusive, for the International Woolmark Prize. While the prize last season had India and China as separate regions, with 10 designers short-listed from each, this year the prize will group India, Pakistan and the Middle East as one region and China, Korea, Japan and Hong Kong as another. This year there are six designers from India, one from Pakistan and two from the Middle East on the short list revealed at a function at the Australian High Commission here Wednesday.
“These were chosen purely on merit, with no hard numbers for each country,” Simon Lock, head judge for both regional awards as well as for Australia, said. A single winner will be chosen for the region on June 20.
Lock added that the idea was not to be “interested in the borders of countries but about finding a great designer and encourage young designers to grow and think more globally.”
“The greatest challenge is to take the existing local culture and translate that to universality. That’s the key to success,” Lock observed.
Patrick Suckling, the Australian High Commissioner to India, said that at $20 billion, India was the second-largest market for Australian wool. India is also the fourth-largest trade market for Australia, he said.
The short-listed nominees for the Indian region for the 2013-14 International Woolmark prize are 11.11 by CellDSGN, Alpana and Neeraj, Amit Aggarwal, Aneeth Arora, Dev and Nil and Rahul Mishra from India; Feeha Jamshed from Pakistan; Lara Khoury from Lebanon, and Madiyah Al Sharqi and Marina Qureshi from Dubai.
The remaining regions will have separate announcements of their nominees in Shanghai on April 19, Tokyo on April 23, Seoul on April 26 and Hong Kong on May 4.