Prized for his colorful, globe-trotting style, the designer is to show his first collection for the French brand next January.
Madewell continues to show gains while comp sales at the J. Crew brand remained challenged.
The ads, lensed by Patrick Demarchelier, break in mid-September.
The high-end monthly lifestyle supplement of French daily newspaper Les Echos is to hit newsstands on Sept 8.
Fortifying a résumé that includes activist, beauty queen and “America’s Next Top Model” runner-up, Mamé Adjei promotes positivity in the fall 2016 ads.
The campaign will feature plus size models including Ashley Graham, Candice Huffine, Barbie Ferreira, Tara Lynn and Jordyn Woods.
The campaign for his new North American collection stars Joan Smalls and Hailey Baldwin.