Wynton Marsalis and Eraldo Poletto

Wynton Marsalis and Eraldo Poletto

WWD Staff

The Brooks Brothers crowd got behind the scenes at Jazz at Lincoln Center on Friday during an evening of dining and schmoozing with the musicians.

Cocktails and dinner were served in a recording studio, followed by a concert of Duke Ellington tunes performed by Wynton Marsalis and the jazz orchestra, and a Champagne after party.

Brooks Bros. has been offering the experience for three years, selling 50 tickets at $475 each via its holiday catalogue. They sell out in a day. Along with the ticket holders, Brooks Bros. executives and media also show up, making for a crowd of about 100.

“Wynton Marsalis is a fan of Brook Bros.; we support him and he supports us,” said Eraldo Poletto, president of international business and strategic development of Brooks Bros. “I’m not a big expert on jazz, but I like it. Jazz and Brooks Bros. are both very much part of America.”

“I’m a music buff. I listen to all kinds of music,” said Lou Amendola, chief merchandising officer at Brooks Bros.

The company is a supporter of the arts, serving as the official wardrobe sponsor of Jazz at Lincoln Center since 2001, as well as staging events to benefit Jazz at Lincoln Center’s education programs.

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