Lane Crawford Features China’s Top Models

Fei Fei Sun, Liu Wen, Ming Xi, Shu Pei and Xiao Wen Ju star in the fall-winter campaign.

The Lane Crawford fall-winter 2011 campaign

For its fall-winter advertising campaign, Lane Crawford has assembled five of China’s top models: Fei Fei Sun, Liu Wen, Ming Xi, Shu Pei and Xiao Wen Ju and turned to star photographers Mert Alas and Marcus Piggott. “The campaign combines a stunning array from renowned international fashion brands with the strongest Chinese faces to create a fascinating and powerful shot,” according to the retailer, which featured brands such as Alexander McQueen, Dries Van Noten, Balenciaga, Lanvin and several others in its spread. The images will break in the September issues of top magazines as well as online and in outdoor formats.

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