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PARIS — Louis Vuitton’s forthcoming fall-winter campaign has it all: pretty young women, striking vintage cars, vaguely fetishistic fashions and adorable pooches.
In fact, dozens of canine hopefuls turned out for the casting, with only seven pedigreed pairs making the cut. Their doleful eyes compete for attention with six up-and-coming models with tongue-twisting, Blackberry-thumb-inducing names: Zuzanna Bijoch, Daphne Groeneveld, Gertrud Hegelund, Nyasha Matonhodze, Anaïs Pouliot and Fei Fei Sun.
This story first appeared in the May 19, 2011 issue of WWD. Subscribe Today.
Accessories also share the spotlight, including high-heeled rubber boots, officer caps, driving gloves and variations on the Lockit handbag, including one crocodile version that can be chained to a diamond-pavéd handcuff.
“Who wouldn’t want to be this gorgeous young woman in the back seat of this beautiful car?” asks Marc Jacobs, Vuitton’s artistic director, highlighting the tongue-in-cheek take on the French brand’s familiar travel theme.
Steven Meisel shot the campaign, with styling by Karl Templer, makeup by Pat McGrath and hair by Guido Palau. It is slated to break in August issues.