Mango Goes Scarlett

Spanish retailer to feature Johansson in ad campaign.

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BARCELONA — Mango has tapped Scarlett Johansson to be the face of its new fall/winter 09/10 advertising campaign.

She picks up where Penélope Cruz left off — after a four-season run with the Barcelona-based purveyor of fast fashion. 

This story first appeared in the May 28, 2009 issue of WWD.  Subscribe Today.

In addition, the two actresses starred together in the Woody Allen film “Vicky Christina Barcelona.”

Mango lauded Johansson’s qualities: “extraordinary personality, fun, young” and adding, “She’s Mango’s ideal urban woman, independent and cosmopolitan.” 

Images for the upcoming campaign were shot in Los Angeles by Mario Sorrenti. 

The launch date has yet to be confirmed, according to a Mango spokeswoman.


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