NEW LENS: Bottega Veneta tapped contemporary artist and photographer Jack Pierson for its spring ad campaign, set to hit fashion magazines worldwide in February. Expressing long-standing admiration for Pierson’s work, Bottega Veneta creative director Tomas Maier praised the new campaign images, noting they “capture the complexity as well as the joy of the collection,” which embraces intensely bright colors and intricate textures.

One image shows model Karmen Pedaru posing by the gently sparkling ocean in a lush dress with a pleated skirt and bodice top, delicate green triangles dangling from her ears.

This story first appeared in the December 30, 2011 issue of WWD.  Subscribe Today.

Shot in Coconut Grove, Fla., the campaign is the latest in a series of collaborations between the Italian brand and a diverse array of photographers including, most recently, Mona Kuhn, Robert Polidori and Alex Prager. A video documenting Pierson’s photo shoot will be available online when the campaign launches.

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