Digital

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Digital

A pin from Nordstrom.

Rich Pins: Pinterest’s Marketing Play

While advertising on Pinterest is still in its infancy versus competitive sites such as Facebook, Twitter and Instagram, Pinterest already has signed up some major fashion and retail brands.

A post on PopSugar that was sponsored by Levi's.

PopSugar’s ShopStyle Driving Revenues for Fashion Brands

The San Francisco-based company is something of a digital hybrid, chasing clicks with its PopSugar site and funneling shoppers to other e-commerce sites at ShopStyle while working with brands on both ends.

Giorgio Armani RTW Fall 2015

Armani Starts 40th Anniversary Celebrations

Giorgio Armani launched the celebrations of the company’s 40th anniversary with a dedicated Web site.

A screenshot of the Nowness homepage.

LVMH’s Nowness Marks 5th Year

Nowness.com, the LVMH Moët Hennessy Louis Vuitton-owned video platform that specializes in fashion, art and media content, is this week marking its fifth anniversary.

Kendall Jenner promoted Calvin Klein to her 21.1 million Instagram followers.

Social Media’s Elusive Goal: Return On Investment

Return on investment is something any brand with a social media presence is after. But how to get it remains the meta question.

biz-stone-sq

The Tech Scene at SXSW

Speakers include Twitter cofounder Biz Stone, former Google chief executive officer Eric Schmidt, and Cameron and Tyler Winklevoss.

Guggenheim Media Creates Native Advertising Division

Adapt Studios will produce branded content and native advertising for brands in the entertainment, music and fashion space via THR’s Pret-a-Reporter outlet.

An Apple Watch.

Apple Watch: Gauging Its Impact at Retail

The long-awaited, and much-dissected, Apple Watch is due to appear in April.

Aufeminin.com to Buy Livingly Media

The deal includes lifestyle sites Zimbio.com, StyleBistro.com and Lonny.com.