MILAN — Chime for Change, Gucci’s international campaign to empower women and girls, has raised $3.9 million after value-added tax through The Sound of Change Live concert held at London’s Twickenham Stadium on June 1 — and more projects and events are in the pipeline for the year ahead. The funds have helped support 210 projects around the world in education, health and justice — three key focus areas of the initiative that Gucci creative director Frida Giannini founded with Salma Hayek Pinault and Beyoncé Knowles-Carter. Chime for Change was launched in February.
“Gucci has a long history of supporting girls and women, and we know that the solutions exist all around us. There are hundreds of credible, dedicated organizations around the world actively supporting the advancement of girls and women,” said Giannini.
This story first appeared in the July 16, 2013 issue of WWD. Subscribe Today.
Donations were allocated to 84 different nonprofit partners through Catapult, the first crowd-funding platform dedicated to advancing the lives of girls and women.
Donations ranging from $695 to $57,750 were aimed at a diverse range of projects, including $25,150 to help Syrian refugees access health care through Doctors of the World; $50,020 to showcase the stories of sex trafficking survivors through Equality Now; $15,005 to send 30 girls in Houston to Camp SMART through Girls Inc., and $57,750 to build the first floor of Humaira Bachal’s Dream Model street school in Pakistan — further supported by a matching grant from Madonna’s Ray of Light Foundation to complete the school building.
“The partnership between Chime for Change and Catapult channeled the generosity and enthusiasm of a massive global audience,” said Catapult founder Maz Kessler. “By using the collective power of the crowd, Chime and Catapult together tap into an increasingly solutions-oriented culture, enabling people to engage directly and transparently with those working on the frontlines for girls’ and women’s education, health and justice.”
In addition to Catapult, the campaign’s strategic partners include the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook and Hearst Magazines.
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