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Ferragamo will launch an online trunk show Friday featuring the women’s fall collection. This is the brand’s first venture into the ready-to-wear e-commerce space, and consumers will be able to pre-order runway looks from the fall lineup, including apparel, shoes and handbags.
Taking the digital angle a step further, the brand created a styling app to engage customers and encourage sharing throughout the social mediums. Users can build head-to-toe looks by mixing and matching the pieces for sale on trunkshow.ferragamo.com and then upload them onto Facebook or Twitter.
Elettra Weidemann will appear on the site as the trunk show model.