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HELMUT LANG UNVEILS BLOG: Helmut Lang Journal launched on Tumbr this week, a blog chronicling all things having to do with the brand known for its minimalist aesthetic. It looks exactly like you would think – clean and modern with a lot of white space and the brand’s signature logo in the top left corner. In addition to at-your-fingertips information such as the latest collection images or store locations, there are also posts featuring the latest celebrities wearing Helmut Lang and a culture section where the staff members share their favorite music, art shows and destinations. And for all you die-hard Helmut Lang fans out there, the blog will be updated daily to keep you hungry for more. Check it out at helmutlangjournal.com
The latest social media updates from the fashion world:
To build buzz within the tennis, triathlon and running worlds, K-Swiss launched #trainchat, a live-chat where the brand partners its followers with top athletes to discuss upcoming events, training and products. In honor of the Ironman last week, @KSWISS hosted a chat with last year’s women’s title holder, Miranda Carfrae.
J Brand reached 15,000 “likes.”
Through the end of the month, Reef is encouraging its fans to get involved in the designing and marketing of a new sandal that will benefit underprivileged women in Guatemala. The brand will seek feedback on potential names and thread and footbed colors, and one fan will be selected to travel to the country and document his or her experience so he or she can share with the Reef Facebook community.
BLOGS, WEB SITES, ETC.
I-ELLA, the invitation-only online marketplace where users can buy, sell, borrow or swap clothing and accessories, wants to help its users with the New Year’s Eve outfit selection process. I-Ella.com curated a selection of pre-owned pieces – ranging from metallic Lanvin pumps for $270 (from $1,040) to a Foley & Corinna dress for just $80 (from $350) – that users can either buy, borrow for a small fee or swap for something from their own closets. An added bonus: Ten percent of the Web site’s revenue goes to charity.
True Religion revealed its first iPhone app, allowing users to search available product, make purchases and share the products they like via social media outlets such as Facebook and Twitter. The app was developed by mobile retail software provider Global Bay, who has also worked with brands such as Coach and Timberland.
Bulgari launched a new iPhone and iPad app, created for its Magsonic Grande Sonnerie Tourbillon watch.