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- Architectural Digest Poaches Saveur’s Digital Director
- The Guardian U.S. Forms Union, Joins Gawker and Other Digital Firms
- Stylecaster Taps Matt Rice as Publisher
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The latest social media updates from the fashion world:
@NicoleMillerNYC reached 60,000 followers.
Ann Taylor Gets Personal: The brand announced on their Twitter account @AnnTaylorStyle that they’re changing things up a bit on the social medium as of today. Said changes include an updated personal voice, and more photos and scoops, according to this tweet: I’m hoping to make Ann come to life via twitter through pics & inside scoops. Ann Taylor’s currently just shy of 2,500 followers.
What a day to hit the gym, considering it’s probably the hottest day. Ever. But we applaud @Shoshanna_Gruss for making it to her workout @flywheelsports this morning: I am about to go spinning for the first time. I’m a little scared.
And in really depressing reality televsion news, the Twitterverse was buzzing with rumors about the alleged cancellation of MTV’s highly addictive The City (but what will we watch on Tuesday nights?). More on this tomorrow. UPDATE: Whitney Port just confirmed via Twitter @whitneyEVEport and her blog that the rumors are as we hoped, false.
Snoop Dogg and adidas Originals Go Live: To celebrate reaching the 3 million “like” mark on Facebook, Adidas has partnered with Snoop Dogg (he also appeared in Times Square with Darth Vader and Storm Troopers to launch the adidas Originals x Star Wars collection in February) to participate in a live chat with fans. The chat with the rapper, currently on tour in Amsterdam, will live-stream Tuesday at 10 a.m. EST on the adidas Originals Facebook page globally.
Rebecca Minkoff kicked off a Go For 10K campaign on Facebook. Once the brand hits 10,000 Facebook “likes,” they’ll be giving away 10 bags, 10 bracelets and 10 pouches. Users that get 20 or more of their Facebook friends to “like” the Rebecca Minkoff page can email email@example.com for a chance to win the above prizes. Winners will be selected once the goal is met.
Sephora sure knows how to get the fans talking on Facebook. In less than an hour of the brand asking their over 616,000 “likes” what the last step in their morning makeup routine is, 650 users responded.
Roberto Cavalli posted a Q&A on their wall with model Alexandre Cunha, who walked in the men’s spring 2011 show.
BLOGS AND WEBSITES
Going the way of Purple Lab and Coach, shopplanetblue.com turned to the fashion blogosphere to cast a model to star in its summer lookbook, shot last week at the Santa Monica pier. The blogger turned model is none other than cupcakesandcashmere.com’s Emily Schuman. Stay tuned for the lookbook, which goes live on Planet Blue‘s website next week.
e.l.f. cosmetics is gearing up to reach its 2 millionth online customer this week, and the brand launched their Thanks A Two Million campaign to celebrate the milestone. The almost six-year-old brand is actively promoting the campaign through Twitter and Facebook, where they just reached 27,000 “likes.” If you still need more of an incentive to place an order on eyeslipsface.com, some of the prizes the two millionth customer will receive are two round-trip airfares to New York City (including all expenses), free makeup for a year and an iPad.