Ten of today’s hottest beauty blogs, with self-reported readership figures.
This story first appeared in the January 25, 2008 issue of WWD. Subscribe Today.
All About the Pretty (allaboutthepretty.net)
On Site: A Southern girl’s guide to all things “beautimous” — think “beautiful” and “glamorous.”
Founded: March 2006
Readership: Between 66,900 and 70,000 visits a month.
Blogger Bio: Born in Louisiana and raised in Houston, founder Julia Coney is a Washington-based legal assistant by day and “obsessed beauty junkie by night.”
Beauty Addict (beautyaddict.blogspot.com)
On Site: Product reviews, trend analysis, beauty news, celebrity style, runway and backstage coverage.
Founded: September 2005
Readership: 200,000 visits a month.
Blogger Bio: Brooklyn-based Kristen Kelly, who worked in fashion for three years, is a marketing manager at a global professional services firm.
Beauty Blogging Junkie (beautybloggingjunkie.blogspot.com)
On Site: Beauty product reviews interwoven with fashion, music, celebrity and TV commentary.
Founded: April 2006
Readership: Approximately 7,200 visits a month and 10,400 page views a month.
Blogger Bio: New York-based Amber Katz has worked in financial services for five years and started the blog as a “creative change of pace from financial writing.”
Beauty Snob (beautysnob.com)
On Site: Product reviews, tips and celebrity scoops.
Founded: January 2007
Readership: Beauty Snob is part of a network of four sites that receives more than 500,000 monthly page views.
Blogger Bio: Co-founders Tina Chen Craig (Dallas) and Kelly Tsou Cook (Los Angeles) hosted fashion and lifestyle shows on MTV Asia and owned Brand Zero Bags, respectively.
Bella Sugar (bellasugar.com)
On Site: Product reviews, how-tos, celebrities, product information and hair, skin and makeup trends.
Founded: May 2007
Readership: Bella Sugar is part of a network comprising 15 blogs that receive 43 million page views and six million unique visitors each month.
Blogger Bio: San Francisco-based Annie Tomlin was previously shopping editor for Time Out magazine’s Chicago edition.
Blogdorf Goodman (blogdorfgoodman.blogspot.com)
On Site: While fragrances, makeup and cosmetics are the most prominent topics, founder Annie Gugliotti occasionally delves into fashion.
Founded: February 2005
Readership: 48,700 visits a month.
Blogger Bio: Gugliotti, who lives in Youngstown, Ohio, and has a degree in clothing and textiles, works for her local municipal court.
Makeup and Beauty Blog (makeupandbeautyblog.com)
On Site: Product reviews, makeup tips, news and humor.
Founded: February 2007
Readership: About 35,000 hits a month.
Blogger Bio: Founder Karen Monterichard, a freelance writer in San Francisco, also works as an assistant to a book agent.
Makeup Bag (makeupbag.net)
On Site: Product reviews and news on makeup, skin and hair care products.
Founded: August 2006
Readership: More than 150,000 visitor impressions, 80 percent of which are in the U.S.
Blogger Bio: “With four children and a day job, it’s tricky to stay on top of it all, but I truly am passionate about what I do,” said founder Erika Valente, who lives in Nevada.
Shake Your Beauty (tiawilliams.net/blog)
On Site: “When I left Teen People as beauty director two years ago,” said founder Tia Williams, “I didn’t want to lose that voice. So, I decided to start a blog for women of color to talk about life and weave in beauty.”
Founded: May 2005
Readership: Between 500,000 and one million hits a month.
Blogger Bio: Williams, of Brooklyn, was a beauty editor for eight years and worked at magazines such as Lucky, Glamour and Elle.
On Site: Ways to learn about beauty in an environment that fosters curiosity.
Founded: October 2006
Readership: 500,000 page views, or 150,000 visits, a month.
Blogger Bio: Founder Christine Mielke, a law student at Santa Clara University, devotes up to 30 hours a week to Temptalia.