Most Recent Articles In Digital
Latest Digital Articles
- News Corp. Rolls Out Viral Video
- Shinola Stays Analogue, Uses Digital
- Heather Kaminetsky Talks Net-a-sporter
More Articles By
EBAY REMADE: EBay rolled out a major update to its Web site, featuring a host of features designed to harness social interactions. For the first time the company will use curators — from Pharrell Williams to Chris Benz — to help present collections of goods.
AMAZON’S BIGGER FOURTH QUARTER: Amazon.com Inc. projected fourth-quarter sales would rise between 10 and 25 percent, shooting as high as $26.5 billion. Third-quarter sales gained 23.8 percent to $17.09 billion, but the company still lost $41 million as it spent to feed further growth. The company’s stock jumped 9.4 percent to $363.39 Friday, leaving it with a market capitalization of $166 billion.
…AND FASHION SHOOT: Amazon’s new 40,000-square-foot photography facility in Brooklyn is now open. It has 28 bays for styling, shooting and editing apparel, footwear and accessories, will hum with activity 24/7 once its fully up and running in the coming weeks.
THE POWER OF FRIENDS: A study by WWD and Berglass + Associates found that more than a quarter of those surveyed mistakenly believe that the number-one influencer of Millennials’ purchase decisions is online brand advertising, as opposed to the opinion of friends, which is the most significant driver.
TIFFANY’S ONLINE SPARKLE: Tiffany & Co. gave its Web site its first good buffing since 2007, making the site easier to navigate, adding retina display images and other features. “Just like when you go to the New York flagship — you might think you know what you want to find, but you’re going to go on this journey of discovery,” said chief marketing officer Caroline Naggiar. “What we wanted to do was serve up the world of Tiffany in a bigger way [online].”
BEAUTYSTAT.COM’S AMBITIONS: Ron Robinson’s Beautystat.com is looking to become the “Google of beauty.” The site, which had been primarily based on social networking and blogging, relaunched with a host of new features, including e-commerce capabilities.
DIESEL’S NORTH AMERICAN PUSH: WWD learned that Diesel is going to launch a new online retail partnership in North America with multiple partners, including SapientNitro and eBay Enterprise, a unit of the U.S. e-commerce giant, formerly GSI Commerce.
LAZADA’S FASHION MOVE: Lazada, the largest online shopping mall in Southeast Asia, which launched in 2012 selling electronics, health and beauty aids and lifestyle products, is moving into fashion.