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TWITTER STOCK DEBUT A BLOCKBUSTER: Twitter Inc. was priced at $26 a share for its much-anticipated initial public offering, but the stock jumped to more than $40 once the broader market got into the game. The offering left the microblogging company with a market capitalization of more than $22 billion.
CYBER MONDAY, NOT JUST ONE DAY: Holiday e-commerce and mobile sales are expected to start in earnest on Thanksgiving Day this year, and experts predict more transactions will occur that Thursday than ever before. The boom is expected to continue into Black Friday and through the weekend.
PRINTEMPS SETS E-COMMERCE STRATEGY: Department store operator Printemps, which is just getting into e-commerce, said it hopes to generate at least 10 percent of its sales from the channel within three to four years.
TOPSHOP TEAMS WITH PINTEREST: Topshop has collaborated with Pinterest on its holiday campaign, called “Dear Topshop,” which will run across all of the brand’s platforms, including stores, online, social media and editorial.
COSABELLA LAUNCHES LINE WITH BEACHMINT: Italian lingerie brand Cosabella has partnered with BeachMint, the Santa Monica, Calif.-based social e-commerce company, to create a new line of lingerie, sleepwear, activewear and swimwear. The collection is set to launch Feb. 1 and is called IntiMint by Cosabella.
YOOX PROFITS TICK UP 3.6 PERCENT: Yoox SpA was boosted in a third-quarter acceleration in its number-one market, the U.S., and reported that net profits in the first nine months of the year rose 3.6 percent to 3.5 million euros, or $4.6 million.
THE WALL STREET JOURNAL LAUNCHES WSJ SHOPS: The Wall Street Journal launched WSJ Shops, an e-commerce site that is now a permanent addition to its homepage and the broader Dow Jones family of publications.
PAMELA LOVE’S CAMPAIGN WITH BARNEYS: Pamela Love took her second-place entry for a CFDA ad contest and reinterpreted it into an interactive e-commerce campaign that’s now on the Web site of Barneys New York, as well as an outdoor campaign that includes “wild postings” throughout the city.
BEN SILBERMANN TALKS PINTEREST: Two weeks after Pinterest completed a funding round of $225 million, chief executive officer and cofounder Ben Silbermann, who rarely makes public appearances, took the stage at Fast Company’s annual Innovation Uncensored conference in San Francisco to talk about the company’s expansion plans and whether it will follow Twitter’s path toward an initial public offering.
DIGITAL GAINS TRACTION IN TRAVEL RETAIL: There has been a marked rise in the use of digital for sealing the deal in travel retail, according executives at Coty Inc. and the Estée Lauder Cos. Inc.