Most Recent Articles In Digital
Latest Digital Articles
- Gucci Looks to the Smartphone as It Rejiggers Sites
- News Corp. Rolls Out Viral Video
- Shinola Stays Analogue, Uses Digital
More Articles By
ONLINE COMMERCE THE STAR OF THE HOLIDAY: The online channel is posting dramatic growth, although it’s from a smaller base and is basically siphoning consumer dollars from brick-and-mortar stores, leaving the overall picture for holiday still decidedly bland.
CYBER MONDAY STRONG BUT GROWTH SLOWS: Digital pure plays and mobile shopping shined on Cyber Monday, but the day lost some steam versus a year ago as merchants focused on the five-day period from Thanksgiving through Monday.
DROP ’TIL YOU SHOP’S NEW CLEARANCE MODEL: Nick Rosenthal is looking to revolutionize the way brands and retailers clear goods with Drop ’Til You Shop — a reverse-auction Web site that officially launched this week that offers “rapid-fire deals,” putting goods up at a price that drops steadily until the sale ends suddenly.
SUPREME COURT UPHOLDS NEW YORK INTERNET TAX: Brick-and-mortar retailers, which have long pushed for Internet sales tax fairness, applauded the Supreme Court’s refusal on Monday to hear a case filed by Amazon.com and Overstock.com Inc. challenging New York State’s law on collecting taxes on Internet purchases.
ALEXANDER WANG UNVEILS REVAMPED SITE: Alexander Wang’s online home at alexanderwang.com gets a new look — its first major overhaul since launching in July 2011.
CONDÉ NAST VENTURING INTO GLOBAL E-COMMERCE: Condé Nast operations on both sides of the Atlantic have joined forces to break into the global e-commerce game, with the appointment of Franck Zayan as president and the first shoots of new business set to appear before the end of next year.
SILVIA VENTURINI FENDI TO TWEET LIVE: Silvia Venturini Fendi is taking on Twitter for the first time, and on Monday, the Roman fashion house’s accessories creative director will tweet live with fashion blogger Susanna Lau, better known as Susie Bubble, answering questions from fans and followers about the world of Fendi.
CONDÉ NAST’S DIGITAL MOVES: Condé Nast is eager to scoop up more digital dollars, tapping David DeRobbio for the newly created role of senior executive director of digital sales, charged with expanding Condé Nast’s digital advertising solutions and partnerships.
NATIVE ADVERTISING: THE PROSE AND CONS: In a daylong workshop titled “Blurred Lines: Advertising or Content?” the FTC amassed experts from the fields of journalism, advertising, law and publishing to examine ethical questions associated with native advertising, or content that is paid for by an advertiser.
ZAPPOS TAPS ANDRÉ LEON TALLEY: The Amazon-owned Zappos has named André Leon Talley as artistic director of its high-end Zappos Couture business, where the former Vogue employee will oversee editorial content on the site, including fashion shoots, videos and trend picks.