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- Online Influencer Michelle Phan Launches Ipsy Open Studios
- Hearst Reorganizes Digital Roles
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E-TAILERS MAKE MAJOR BRICK-AND-MORTAR PLAY: Brands that were born online are pushing into the brick-and-mortar space, like Bonobos, Warby Parker and BaubleBar, which this week launched Nordstrom Loves BaubleBar pop-up shops in 35 Nordstrom doors in cities such as San Diego, Los Angeles, San Francisco, Tampa, Chicago, Austin, Dallas, Houston and Seattle.
EBAY’S MICHAEL PHILLIPS MOSKOWITZ DISCUSSES SHOPPING BEHAVIOR: Commerce platform eBay Inc. wants consumers to check its site every day, even if they’re not interested in making a purchase, and Michael Phillips Moskowitz, eBay’s chief curator and editorial director, and Marcelle Parrish, general manager of eBay Fashion, discussed the evolution of eBay’s thinking to the move from search to discovery.
GOOGLE+ PLAYS APRIL FOOL’S PRANK ON USERS: Google played an April Fool’s Day prank on its users: Whenever someone uploaded a new photo to Google+ on Tuesday, the Hoff (and possibly other mystery celebs) made a surprise appearance, if there’s a little room in the photo.
ZARA UNVEILS NEW MADRID FLAGSHIP: The new Zara flagship in Madrid was 14 months in the making of the five-story, 53,820-square-foot corner location on shopping thoroughfare Calle Serrano — in a building owned by Zara parent Inditex founder Amancio Ortega.
SCOTT STERNBERG TALKS BRAND GROWTH VIA SOCIAL MEDIA: Scott Sternberg grew the decade-old Band of Outsiders into a global brand — but then there’s social media, which the brand unintentionally got involved with in 2007.
BON APPÉTIT TO ANNOUNCE NEW PARTNERSHIP WITH AMAZONFRESH: Bon Appétit vice president and publisher Pamela Drucker Mann hosted a breakfast on Tuesday with April Lane, the head of marketing for AmazonFresh, the Web giant’s food site, to reveal a partnership between the two.
ALLURE LAUNCHING YOUTUBE CHANNEL: Allure became the latest Condé Nast title to get its own YouTube channel, a project helmed by Condé Nast Entertainment and updated take on Allure’s content, which will now include four series, titled “Beauty Basics,” “Cassandra,” “Beauty Evolution” and “Hair Tyrant.”
ASOS Net Dips 21 Percent: An uptick in investment in its logistics, information technology platform and expansion into China hit online retailer Asos’ bottom line in the six months to Feb. 28, and the firm said Wednesday that net profits fell 21 percent during the half to 15.3 million pounds, or $24.8 million, compared with the same period last year.
PRISM SKYLABS’ STEVE RUSSELL DISCUSSES RETAIL TECHNOLOGY: Steve Russell, chief executive officer and founder of Prism Skylabs, a San Francisco-based company that specializes in understanding and optimizing off-line commerce, said companies that are open to using technology can “create a better experience for customers” using technologies like computer vision, computational imaging and data visualization.