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Week in Tech: 7/26/14

Selling on Facebook, Amazon’s second-quarter loss, protecting consumer data and more from the world of technology.

Marina Abayev

FACEBOOK COMMERCE’S NEXT WAVE: While Facebook continues to solidify its place as an advertising giant — second-quarter ad revenues shot up 67 percent to $2.68 billion — the social network is still seen as more of a place to bolster a brand’s profile than sell its products.

AMAZON LOSS WIDENS TO $126 MILLION: Wall Street loves a growth story above almost all else — but eventually investors want to see a profit and Amazon.com Inc. might be finally testing the limit with second-quarter losses widening to $126 million from $7 million a year earlier.

CONSUMERS WARY OF RETAILER DATA PROTECTIONS:
According to a survey by Aite Group and ACI Universal Payments, 58 percent of consumers surveyed in the first quarter felt financial institutions do a better job at protecting data than retailers or restaurants, large chain stores or even government agencies and law enforcement.

CREATETHE GROUP’S NEW CHAPTER: Createthe Group, one of fashion’s first and most-prominent digital agencies, is reinventing itself. The Agency is moving beyond its focus on flashy digital flagships to a broader emphasis on all the digital touch points between brands and consumers.

WWD DIGITAL FORUM LONDON:
It is the best of times for online shopping, with brands increasingly treating customers as red-carpet guests — and the worst of times for e-tailers with arrogant, humorless marketing strategies or clunky technology.

CHINESE SURFING THE WEB ON THE GO:
The number of China’s Internet users going online with a mobile device — such as a smartphone or tablet — has overtaken those doing so with a personal computer, said the China Internet Network Information Center.

YAHOO TO BUY FLURRY: Yahoo inked a deal to acquire mobile analytics firm Flurry and said it is “on a mission to reimagine users’ daily habits, and mobile is at the center of everything we do.”

TARGET LAUNCHES IN A SNAP APP:
The retailer introduced In a Snap, an image-recognition app for Apple devices that lets users easily buy Target items they see in ads.

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