WWD Digital Forum: New York
A wide range of speakers working at the forefront of the digital evolution gathered at Asia House in Manhattan for WWD’s Fall Digital Forum to discuss the integration of new media and commerce.
The global director, digital & social media at Gap Inc. digital media, told attendees to forget the “one size fits all” approach.
The retailer is looking to bring in the Millennial consumer — men and women in their teens and 20s who shop for themselves “in droves.”
For Julia Goldin, global chief marketing officer at Revlon Inc., authenticity is the foundation for any marketing initiative — whether in-store or online.
Real-time data allows BaubleBar to utilize a reactive business model to give customers what they want.
The company uses a variety of channels to digitally engage its customers.
Benefit Cosmetics has an irreverent streak and the brand’s U.S. director of digital marketing wants to take full advantage of it.
The “fluid layout” is here to stay and a fundamental shift in Web development is under way.
When it comes to plotting your online approach, the data needs to be parsed very carefully, said the chief executive officer of digital agency Forward 3D.
The latest survey results from iProspect looks at the differences within each of the three generational groups: Millennials, Gen X and Baby Boomers.
The founder and editor of the men’s wear style blog A Continuous Lean has an unconventional take on “the influencer economy.”
The online retailer’s ceo warned brands that they shouldn’t “throw out the store” when embracing digital.