A STAR IN THE MAKING?: Despite mixed reviews, the audience for NBC’s “Fashion Star” is growing. The premiere episode last week averaged 4.5 million viewers, according to Nielsen, and the second episode on Tuesday had 4.7 million people tune in to see if up-and-coming designers would have their collections purchased by H&M, Saks Fifth Avenue or Macy’s.
After the premiere, all three retailers reported strong sell-throughs of deliveries, although they declined to disclose numbers. If the show continues to rise in ratings, expect a slew of copycat programs to pop up soon.
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This story first appeared in the March 22, 2012 issue of WWD. Subscribe Today.