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ALL ABOARD: Summerlike as it was Tuesday, Coco Rocha could be found modeling Dennis Basso furs and ready-to-wear in the antique cars of the Essex Steam Train in Essex, Conn. Lensman Bernard Hunt shot her, Lori Goldstein took care of the styling and Kabuki dealt with makeup for the designer’s fall ad campaign. Basso said the vintage railway setting was the right backdrop for his fall collection, and the fact that Annie Leibovitz used the trolly a few years back for Vogue didn’t hurt either.
Basso said he and Rocha struck up a conversation over dinner at the Met ball. “What I loved about her was while practically everyone else was wearing borrowed dresses she was wearing an outfit she had bought at the Elizabeth Taylor auction at Christie’s. I thought, ‘That’s a great thing,’” he said.
This story first appeared in the May 30, 2012 issue of WWD. Subscribe Today.
Numbers were exchanged and three weeks later the model was posing in a town with a population of 6,500. Reached on the set Tuesday, Basso admitted, “It’s a million degrees,” but he declined to say how much he was spending on the ad campaign. Rocha’s ads will debut in Harrods magazine before they hit American publications.
Having featured Naomi Campbell and Maggie Rizer in previous campaigns, the designer is counting on Rocha to help usher in the 30th anniversary of his company, which he will celebrate next year.