Allure to Launch in Russia

Condé Nast title is latest addition to expanding market.

LONDON — Condé Nast International plans to launch Allure magazine in Russia in September, the publisher said today. The editor will be Ksenia Solomatina, who was most recently beauty director of Russian Tatler.

“The Russian market continues to expand, and Condé Nast has established itself as the leading upmarket media company,” stated Jonathan Newhouse, chairman of Condé Nast International. “The launch of Allure will build on that success.”

Allure, focused on beauty coverage, will be the eighth title to be published by Condé Nast Russia. The stable includes Vogue, Glamour, GQ, GQ Style, AD, Tatler, and Condé Nast Traveller.

Allure, which has a circulation of 1.1 million, was launched in the U.S. in 1991. A Korean edition of the title launched in 2003.



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