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ANNE’S MARK: This past summer, Cindi Leive asked Anne Christensen, former fashion editor of T: The New York Times Style Magazine, to meet for a drink at Marea. Christensen was a newly free agent and she came to the meeting full of ideas to raise Glamour’s fashion profile. Priority number one? Hire Bruce Weber. “It made a lot of sense for the magazine,” said Leive. “He likes to tell a story and that’s what we do at Glamour.” Not long after, Christensen came on board and her fashion editing debut appears in the March issue (which includes Weber). With Christensen, there’s more fashion than ever before, with 17 percent more fashion pages in March, and April’s issue will have 26 percent more than the same issue a year ago. Overall ad pages for March are also up 17 percent.
In the latest issue, new columns have been added, layouts redesigned, a Glamour Tumblr is in the works and there’s more street-influenced style than before. “Anne has clear, exciting ideas for the magazine,” said Leive. “She’s going to incorporate something from the archive in every issue. Diane Arbus got her start at Glamour and Andy Warhol did illustrations for us. Not many people know that.”
This story first appeared in the February 2, 2011 issue of WWD. Subscribe Today.
— AMY WICKS
TO THE VICTORS…: On Tuesday night at the Ocean Reef Club in the Florida Keys, Condé Nast chief executive officer Charles Townsend handed out awards to the company’s top performers. Townsend named Wired’s Howard Mittman Publisher of the Year, and separately honored the entire Wired business side as the company’s highest-performing business in 2010, with a 24 percent ad page increase. Vogue publisher Susan Plagemann and her sales crew took home the next-best Peak Performance Award for their 16 percent increase. Rick Levine, Condé Nast senior vice president of editorial operations, claimed the title of Corporate Executive of the Year for growing the company’s output on digital platforms. And editor in chief Graydon Carter and publisher Edward Menicheschi won for their teamwork at Vanity Fair, which saw the company’s largest profit improvement in 2010.
— ZEKE TURNER
WHO HAS JOINED W?: Three months after the departure of Jody Quon, W editor in chief Stefano Tonchi has hired a new creative director, Alex Gonzalez. Tonchi originally planned to shoulder the creative director’s responsibilities himself, but he since decided that it would be nice to have help. “I had to close before Christmas, and really I was here until the last day, the last hour,” Tonchi said. “Basically, I didn’t have one day off for months.”
“Now, I really want to understand and know better our readers, and I need to have time to do that,” he added. “I cannot be on the set of every shoot the way I’ve been so far.” Not that the magazine has struggled. Ad pages for W were up 13 percent for Tonchi’s first four issues, September through December, and they have been up a total of 6.5 percent from January through March 2011, according to a spokeswoman.
Tonchi met Gonzalez in the late Eighties when the latter was the creative director at L’Uomo Vogue. Years later in New York, they lived in identical apartments in the same building on West 12th Street. Gonzalez co-founded AR New York with Vogue creative consultant Raul Martinez in 1996 and has worked as a creative director on GQ, German Vogue and Manner Vogue. “I consider Condé Nast my alma mater,” he said. “I started essentially my publishing career there.” “We both have this international background and we look at W as an international brand,” said Tonchi.
Gonzalez said he was quite pleased with the existing staff at W and won’t be making any hires of his own. “My task will be to collaborate with all of those people and elevate the visual content to superior levels.” Gonzalez’s exact start date is still being worked out but, he said, “I will hope to have a large imprint in the September issue.”