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ARGENTO’S TURN: Ermanno Scervino has tapped Italian actress Asia Argento for the brand’s fall advertising campaign.
Shot in an old theater in Milan by Francesco Carrozzini, the images, featuring a foreboding, mysterious atmosphere, show Argento posing in front of movie-inspired posters decorated with some of Scervino’s sketches. “I’ve always loved the world of cinema, and my latest collection is a clear reflection of this passion,” Scervino said. “I’ve known Asia since she was a little girl: she means cinema. I’ve watched her growing up and evolving — her image is so contemporary. Together we wanted to show a new style, which looks to the past but is projected into the future.”
The campaign will run in international newspapers and magazines starting from July.
RELATED STORY: Ermanno Scervino RTW Fall 2013 >>