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ARMANI’S TAKE: Giorgio Armani has turned to photographer Sølve Sundsbø for his fall ad campaign — the first time the designer has used the Norwegian lensman. Armani previously collaborated for several seasons with Mert Alas and Marcus Piggott.
In keeping with his arty style, Sundsbø looked at traditional studio portraits to shoot models Marikka Juhler and George Alsford. Their relaxed poses contrast with the strong chromatic effect of the pictures, with the saturated lime green and gray hues of the backdrop set against the rich textures of the clothes.
This story first appeared in the June 10, 2014 issue of WWD. Subscribe Today.
The advertising campaign will make its debut in international titles this month.