OSCARS FOR EDITORS: Business is the new black — just ask Fast Company, which won the magazine industry’s most coveted award, Magazine of the Year. The prize was unveiled at The American Society of Magazine Editors’ annual gala at the New York Marriott Marquis Thursday night.
The business magazine, which was started in 1995, beat out The Atlantic, Bon Appétit, Esquire and New York to take the award, which honors both print and digital editorial excellence.
Although it didn’t claim the top prize, New York had a big night, as editor in chief Adam Moss won for general excellence. In that category of general interest, New York beat GQ, Harper’s Magazine, National Geographic and Wired. New York also won awards for best design and Web site.
General excellence in the service and lifestyle category went to Sunset Magazine over rivals Essence, Glamour, Martha Stewart Living and Real Simple. Excellence for style and design was awarded to Bon Appétit, which also nabbed the award for photography, beating out National Geographic, New York, W and Vogue. Other excellence winners included Field & Stream, Inc. and Poetry.
Although it was snubbed in three categories, for three awards, Vanity Fair did grab some kudos, as its editor in chief Graydon Carter was inducted into the Magazine Editors’ Hall of Fame.
By sheer number of awards, The New Yorker owned the night with a total of four. A perennial favorite, the magazine snapped up honors for feature writing for Patrick Radden Keefe’s “A Loaded Gun,” essays and criticism, columns and commentary and fiction. Another big winner, National Geographic, won for tablet magazine and multimedia.
Other awards included a feature photography win for W and a best reporting win for Luke Mogelson’s story called “The Dream Boat” in The New York Times Magazine under former editor in chief Hugo Lindgren, who left the Times in the fall. O, The Oprah Magazine won for leisure interests, while Glamour won for video and Time grabbed its third National Magazine Award for Public Interest. Bloomberg Businessweek was awarded with single-topic issue for its examination of the 2008 financial crisis.
In record pace, Modern Farmer, which was founded last year, won its first ASME for best magazine section, as did another, rather unlikely first-timer, Joanna Coles’ Cosmopolitan. The 49-year-old magazine won for personal service for its recurring column: “Your Cosmo Guide to Contraception.”
Apparently, sex not only sells, but it also rewards.