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BALI BABE: On Tuesday afternoon, Cara Delevingne’s 1.7 million Twitter followers were treated to a rant. The British model was displeased with her Plum Sykes-penned profile in the July issue of Vogue, which noted Delevingne’s oversleeping ways. “All I can say is that I work extremely hard and ‘sleeping’ is proof that sometimes I work too hard,” she tweeted. “I apologise for being so ambitious.”
Earlier that very day, Delevingne was approximately 25 hours late for a phone interview with WWD — but she hadn’t overslept. John Hardy has tapped the 21-year-old to become the face of the brand, known for its handmade, sustainable pieces. And Monday morning’s interview about the one-year contract had been postponed a day so that Delevingne could explore the John Hardy workshop in Bali, where the ad campaign had been shot over the weekend.
This story first appeared in the June 27, 2014 issue of WWD. Subscribe Today.
“I can’t even describe how incredible Bali is,” said Delevingne, upon connecting. “I don’t want to leave. I’m trying to elongate my stay in every way, shape or form. I have to be dragged out by my ankles.” Over the course of the three-day shoot, Delevingne had posted no less than 17 images from the tropical locale on her popular Instagram account. “I would be posting something every second if I could,” she said. “The amount of pictures I have on my phone from this trip is incredible. It was breathtaking.”
The model was equally inspired by her trip to the workshop. “Meeting all the actual people who make the jewelry and seeing how happy they are…I want to live there,” she said. “I was like, ‘Can you hire me, please?’ I did jewelry-making in school, but I was very bad. [Here], you can feel the love in [the jewelry] and you feel like someone has actually put their heart into it.”
Delevingne had become enamored with several of the pieces. “I kept trying to steal things,” she confessed. “I almost turned into a bit of a kleptomaniac, to be honest. I fell in love with this coil bracelet that wraps all around your arm. I tried to cement it to my arm. Or, I kept saying, ‘I can’t get this ring off, it’s too tight….It’s mine.’”
The ads, due out in October, are the first major advertising push for John Hardy in more than three years. The choice to reboot with Delevingne was an easy decision for the brand.
“Cara has the spirit of a girl from the Sixties and a girl from today,” said creative director David Lipman. “It’s not just a face. Cara is beyond a model. There is something bigger than that.” “She has a strong personality,” added chief executive officer Damien Dernoncourt. “She’s irreverent and a free spirit. She’s one of a kind. And when we speak about our jewelry, it’s one of a kind. There is a strong, natural link with Cara.”
New York-based photographer Sebastian Faena lensed the shoot, with makeup by Tom Pecheux, hair by Bob Recine and styling by Sarajane Hoare. Model Simon Nessman, the face of Giorgio Armani’s Acqua di Gio Essenza fragrance, will also appear in some of the shots. “It was the greatest shoot of my 30-plus years of doing this,” said Lipman. “It was a throwback to a time when people went away on a long journey to make something that was beyond an advertising campaign. Everyone who went on this journey went on a journey of a lifetime.”