BETTER NUMBERS: The New York Times reported a substantial increase in circulation thanks to growth from digital subscriptions. For the six-month period ended March 31, total average digital circulation was 807,026 and, for Sunday, it was 737,408, according to Audit Bureau of Circulations. Total average circulation was 1.58 million for weekdays, a 73 percent increase over a year ago, while its average circulation for Sunday, at 2 million, represents a 50 percent rise in circulation. Weekday circulation in print was down 4.5 percent to 779,731.

The Wall Street Journal’s total circulation was flat, at 2.1 million, but it still has the largest circulation of any newspaper in the country for its weekday edition.

This story first appeared in the May 2, 2012 issue of WWD.  Subscribe Today.

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